Opening Remarks In today’s fast-paced corporate environment, maintaining an edge of the competition is crucial. Competitive analysis has always been a key strategy for gaining a market edge, but the emergence of AI technology has transformed this process. AI-powered tools are reshaping how businesses gather, process, and utilize information abou

Introduction In today’s fast-paced corporate environment, maintaining an edge of the competition is crucial. Market research has traditionally been a core strategy for gaining a market edge, but the emergence of AI technology has revolutionized this process. Tools driven by AI are reshaping how businesses gather, analyze, and utilize information

Introduction Social media marketing has evolved dramatically in the last few years, driven by shifts in innovation, user behavior, and business needs. A major transformation in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the attention of organizations and marke